Lead generation for roofers

Lead generation for roofers means acquiring potential customers seeking roofing services, often through digital marketing or insurance claim inquiries. Roofing companies use platforms like HomeAdvisor and Angi to capture leads from homeowners filing storm damage claims, as confirmed by the Insurance Information Database.

Insurance agents partner with roofers by exchanging qualified leads after hail or wind events increase claim volume. Lead providers sell exclusive or shared homeowner contact information to multiple roofing contractors for a fee ranging from $15 to $100 per lead.

Roofers convert insurance-driven leads into jobs by offering free inspections and helping clients navigate the claims process. Digital ads targeting keywords such as “roof repair insurance claim” generate high-intent traffic that converts at rates between 8% and 12%.

Automated CRM systems track follow-ups with policyholders who request estimates after weather-related losses. Successful lead generation campaigns for roofers report ROI improvements of up to 300% when integrating insurance-specific messaging in their outreach strategies.